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christinearena

Status: Last online 17 Mar 2010

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Profile

The Basics
My Town: San Francisco
My Country: United States
Who I Am
Bio:
Author of two award-winning business books and an internationally syndicated blog on corporate responsibility and sustainable business. Contributor to Ethical Corporation magazine. Work hand-in-hand with select clients in order to establish a clear and meaningful purpose, engage stakeholders in compelling conversations, as well as map out effective eco-strategies for the future.
Issues of Concern:
corporate social responsibility, socially responsible investing, green business, sustainability, ethics, cause marketing, corporate scandals, reputation management, trust, benchmarking, social ventures and environmental innovation.
What I Do
Industry:
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My Troop

The christinearena Channel

Top CSR Companies. Or Not.

Posted by christinearena on Mar 17, 2010 at 10:17 am
Executives weigh in on the validity and impact of CSR industry lists. >>

A Necessary Journey

Posted by christinearena on Feb 17, 2010 at 18:30 pm
A CEO's trip to Haiti and what it means for business >>

Gold's Dark Side

Posted by christinearena on Jan 12, 2010 at 15:43 pm
Gold mining is a dirty business, but one jeweler demonstrates why there is light at the end of the tunnel. >>

Non-Toxic Toyland

Posted by christinearena on Dec 07, 2009 at 17:55 pm
Against a backdrop of product recalls, Pottery Barn Kids raises the bar with eco-friendly toys and a focus on integrity. >>

Web-Based World Change

Posted by christinearena on Nov 09, 2009 at 14:14 pm
Two social media gurus weigh in on the role technology plays in activating stakeholders around a cause. >>
Nestlé Waters� Hit and Miss
Your Zephyrhills facility recycles more than 90 percent of the (non-product) materials that come through the door? That's great. Please keep going. Th >>
    Nestlé Waters� Hit and Miss
    Hello Jim, and thank you for your response to my post. First and foremost, please re-read my post. I am not simply “criticizing the operations and e >>

      Nestlé Waters’ Hit and Miss

      Posted by christinearena on Nov 01, 2009 at 10:48 am
      Nestlé’s new PR campaign, which aims to “set the record straight”on the environmental impact of bottled water, fails to include the record. >>

      New York's Green Giant

      Posted by christinearena on Oct 19, 2009 at 20:13 pm
      New York's iconic landmark, The Empire State Building, is undergoing a radical transformation into a sustainable model for urban living. >>

      CSR Debates "Capitalism: A Love Story"

      Posted by christinearena on Oct 13, 2009 at 01:55 am
      Cause Alliance Marketing’s Jeff Klein says Michael Moore missed a chapter. I say he demonstrates the need for a wake up call. What do you say? >>