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Google becomes a power broker

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Added by madameape on 10 Feb 2009
From: www.iht.com

Image courtesy loop_oh via Flickr
Google announces it's getting into the business of smart-grid technology and calls on other business to supply the necessary complementary (not to be confused with complimentary) hardware:

From the IHT: "Google will announce its entry Tuesday into the small but growing business of "smart grid," digital technologies that seek to both keep the electrical system on an even keel and reduce electrical energy consumption.

Google is one of a number of companies devising ways to control the demand for electric power as an alternative to building more power plants. The company has developed a free Web service called PowerMeter that consumers can use to track energy use in their house or business as it is consumed.

Google is counting on others to build devices to feed data into PowerMeter technology. While it hopes to begin introducing the service in the next few months, it has not yet lined up hardware manufacturers.

"We can't build this product all by ourselves," said Kirsten Olsen Cahill, a program manager at Google.org, the company's corporate philanthropy arm. "We depend on a whole ecosystem of utilities, device makers and policies that would allow consumers to have detailed access to their home energy use and make smarter energy decisions."

"Smart grid" is the new buzz phrase in the electric business, encompassing a variety of approaches that involve more communication between utility operators and components of the grid, including transformers, power lines, customer meters and even home appliances like dishwashers."
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dakotaranger
on 13 Feb 2009

Since Google ratted out several dissidents to the Chinese government a couple of years ago, Google has looked more like what Orson Wells warned about than any other enteny.

The intitive sounds more like we are going to tell you how to live rather than this is where you can save.