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Work it, baby? Literally? Huggies ad needs a rethink

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Added by madameape on 25 May 2009
From: www.news24.com

Image courtesy miguelb via Flickr

Huggies has a new ad campaign that features a toddler girl in an undeniably "provocative" pose with the caption "Work It Baby."  Columnist Lauren Beukes finds it "Disturbingly Sexual."  So do I.  The sexualization of women in advertising knows no bounds, it would appear.  Age, or rather youth, is no barrier, it seems.  (Via Packaging Girlhood)

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Kelsey
on 25 May 2009
I have a 4-month old daughter.  Sometimes we sing "Baby Got Back" to her. I don't have a problem with the ad.  That said, I'm not inclined to disagree with the column.  I'm not from South Africa nor have I ever been there.  A good billboard in one culture is tasteless in another.

Any suggestions for diaper billboards?  How about: "Keep baby excrement off your couch"?  Effective and not overly sexual.