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Ford's green strategy: horses for courses, EcoBoost

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Added by apesphere on 28 Apr 2009
From: www.greenbiz.com

Image courtesy Utica Blue Sox via Flickr

John Viera, Ford's Director of Sustainable Business Strategies, explained the company's approach to the low carbon challenge to GreenBiz.

The strategy appears to be two pronged: a modular, flexible approach to car specifications and production to tailor cars to the fuel efficiency solutions available in the local market; and a new technology called EcoBoost with which some 90% of new Ford cars will be equipped by 2013. The technology reduces fuel consumption by 10% to 20%.

Andrew Newton is the author of The Handbook of Compliance: Making Ethics Work in Financial Services