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<title>APEsphere News (Marketing &amp; Messaging)</title>
<link>http://www.apesphere.com</link>
<description>Primates for progress</description>
<pubDate>Tue, 12 Jan 2010 18:06:56 GMT</pubDate>
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<item>
<title><![CDATA[12 Tips for Ethical Marketing to the New Consumer]]></title>
<pubDate>Tue, 12 Jan 2010 18:06:56 GMT </pubDate>
<link>http://www.apesphere.com/story/2169/2010/01/12/12_Tips_for_Ethical_Marketing_to_the_New_Consumer</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/2169/2010/01/12/12_Tips_for_Ethical_Marketing_to_the_New_Consumer</guid>
<description><![CDATA[ ]]></description>
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<item>
<title><![CDATA[Consumers unaware of range of fairtrade goods available]]></title>
<pubDate>Wed, 06 Jan 2010 19:00:17 GMT </pubDate>
<link>http://www.apesphere.com/story/2122/2010/01/06/Consumers_unaware_of_range_of_fairtrade_goods_available</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/2122/2010/01/06/Consumers_unaware_of_range_of_fairtrade_goods_available</guid>
<description><![CDATA[ ]]></description>
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<item>
<title><![CDATA[Consumers want green clothing kitemark]]></title>
<pubDate>Tue, 05 Jan 2010 20:13:08 GMT </pubDate>
<link>http://www.apesphere.com/story/2117/2010/01/05/Consumers_want_green_clothing_kitemark</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/2117/2010/01/05/Consumers_want_green_clothing_kitemark</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[France: New cosmetics advertising rules]]></title>
<pubDate>Mon, 04 Jan 2010 11:28:39 GMT </pubDate>
<link>http://www.apesphere.com/story/2099/2010/01/04/France_New_cosmetics_advertising_rules</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/2099/2010/01/04/France_New_cosmetics_advertising_rules</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[A Call to Green Marketers to Unite and Vanquish Consume]]></title>
<pubDate>Wed, 04 Nov 2009 07:21:56 GMT </pubDate>
<link>http://www.apesphere.com/story/2058/2009/11/04/A_Call_to_Green_Marketers_to_Unite_and_Vanquish_Consume</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/2058/2009/11/04/A_Call_to_Green_Marketers_to_Unite_and_Vanquish_Consume</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[Case in Point : Nestle Watersâ€™ Hit and Miss]]></title>
<pubDate>Sun, 01 Nov 2009 15:48:39 GMT </pubDate>
<link>http://www.apesphere.com/blog/65/2009/11/01/Nestlé_Watersrsquo_Hit_and_Miss</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/blog/65/2009/11/01/Nestlé_Watersrsquo_Hit_and_Miss</guid>
<description><![CDATA[NestlĂ©'s new PR campaign, which aims to &quot;set the record straight&quot;on the environmental impact of bottled water, fails to include the record. ]]></description>
</item>

<item>
<title><![CDATA[A tale of two ethical consumers]]></title>
<pubDate>Wed, 14 Oct 2009 14:17:15 GMT </pubDate>
<link>http://www.apesphere.com/story/2012/2009/10/14/A_tale_of_two_ethical_consumers</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/2012/2009/10/14/A_tale_of_two_ethical_consumers</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_2012.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>So what is the real story? Has the Great Recession dented ethical consumerism, or has the ethical consumer remained constant? ]]></description>
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<item>
<title><![CDATA[US FTC tells advertisers to disclose blog payments]]></title>
<pubDate>Tue, 06 Oct 2009 09:10:49 GMT </pubDate>
<link>http://www.apesphere.com/story/1954/2009/10/06/US_FTC_tells_advertisers_to_disclose_blog_payments</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1954/2009/10/06/US_FTC_tells_advertisers_to_disclose_blog_payments</guid>
<description><![CDATA[ ]]></description>
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<item>
<title><![CDATA[Citi eyes plan to roll out new ad (hock) campaign]]></title>
<pubDate>Thu, 17 Sep 2009 17:15:19 GMT </pubDate>
<link>http://www.apesphere.com/story/1803/2009/09/17/Citi_eyes_plan_to_roll_out_new_ad_hock_campaign</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1803/2009/09/17/Citi_eyes_plan_to_roll_out_new_ad_hock_campaign</guid>
<description><![CDATA[ ]]></description>
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<item>
<title><![CDATA[Engaging Consumers to Green Up Their Act]]></title>
<pubDate>Wed, 16 Sep 2009 07:22:17 GMT </pubDate>
<link>http://www.apesphere.com/story/1785/2009/09/16/Engaging_Consumers_to_Green_Up_Their_Act</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1785/2009/09/16/Engaging_Consumers_to_Green_Up_Their_Act</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[HSBC's new TV ads focus on responsibility and integrity]]></title>
<pubDate>Tue, 15 Sep 2009 11:48:05 GMT </pubDate>
<link>http://www.apesphere.com/story/1760/2009/09/15/HSBCs_new_TV_ads_focus_on_responsibility_and_integrity</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1760/2009/09/15/HSBCs_new_TV_ads_focus_on_responsibility_and_integrity</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[GM sees fuel cell cars as an easy sell]]></title>
<pubDate>Sun, 13 Sep 2009 13:21:14 GMT </pubDate>
<link>http://www.apesphere.com/story/1727/2009/09/13/GM_sees_fuel_cell_cars_as_an_easy_sell</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1727/2009/09/13/GM_sees_fuel_cell_cars_as_an_easy_sell</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[Pfizer's R&amp;D and its fight vs the &quot;erectile projectile&quot;]]></title>
<pubDate>Fri, 11 Sep 2009 14:07:52 GMT </pubDate>
<link>http://www.apesphere.com/story/1698/2009/09/11/Pfizers_RD_and_its_fight_vs_the_erectile_projectile</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1698/2009/09/11/Pfizers_RD_and_its_fight_vs_the_erectile_projectile</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[Wackenhut aids inquiry into its Afghanistan contractor]]></title>
<pubDate>Fri, 04 Sep 2009 06:55:45 GMT </pubDate>
<link>http://www.apesphere.com/story/1569/2009/09/04/Wackenhut_aids_inquiry_into_its_Afghanistan_contractor</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1569/2009/09/04/Wackenhut_aids_inquiry_into_its_Afghanistan_contractor</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[Harvard backs off media policy]]></title>
<pubDate>Wed, 02 Sep 2009 07:56:27 GMT </pubDate>
<link>http://www.apesphere.com/story/1451/2009/09/02/Harvard_backs_off_media_policy</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1451/2009/09/02/Harvard_backs_off_media_policy</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[Who funds the medical journal ghost writers]]></title>
<pubDate>Mon, 31 Aug 2009 16:57:22 GMT </pubDate>
<link>http://www.apesphere.com/story/1435/2009/08/31/Who_funds_the_medical_journal_ghost_writers</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1435/2009/08/31/Who_funds_the_medical_journal_ghost_writers</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[RAND: Improving consumer finance decision-making]]></title>
<pubDate>Mon, 24 Aug 2009 10:10:43 GMT </pubDate>
<link>http://www.apesphere.com/story/1388/2009/08/24/RAND_Improving_consumer_finance_decision-making</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1388/2009/08/24/RAND_Improving_consumer_finance_decision-making</guid>
<description><![CDATA[ ]]></description>
</item>

<item>
<title><![CDATA[Faced with disengaged consumers Nike goes stealth green]]></title>
<pubDate>Mon, 15 Jun 2009 08:33:37 GMT </pubDate>
<link>http://www.apesphere.com/story/1299/2009/06/15/Faced_with_disengaged_consumers_Nike_goes_stealth_green</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1299/2009/06/15/Faced_with_disengaged_consumers_Nike_goes_stealth_green</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_1299.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>Although Nike's approach to sustainable shoes is justified by lower costs, it holds lessons for marketers justifying going green because &quot;green sel ]]></description>
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<item>
<title><![CDATA[BPA: &quot;science&quot; won't sell it; maybe &quot;fear&quot; will...]]></title>
<pubDate>Sat, 30 May 2009 15:06:05 GMT </pubDate>
<link>http://www.apesphere.com/story/1231/2009/05/30/BPA_science_wont_sell_it_maybe_fear_will---</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1231/2009/05/30/BPA_science_wont_sell_it_maybe_fear_will---</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_1231.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>Leaders from the food-packaging and chemical industries met this week in secret, hammering out a media strategy for the promotion and defense of B ]]></description>
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<item>
<title><![CDATA[APEsphere : Has &quot;CSR&quot; become a code word for &quot;profit trumps ethics&quot;]]></title>
<pubDate>Sat, 30 May 2009 11:59:05 GMT </pubDate>
<link>http://www.apesphere.com/blog/29/2009/05/30/Has_CSR_become_a_code_word_for_profit_trumps_ethics</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/blog/29/2009/05/30/Has_CSR_become_a_code_word_for_profit_trumps_ethics</guid>
<description><![CDATA[The term &quot;CSR&quot; appears to have become a way of avoiding uncomfortable conversations within business about the ethics of business impacts. ]]></description>
</item>

<item>
<title><![CDATA[Ghana: Comms professionals call for CSR framework]]></title>
<pubDate>Wed, 13 May 2009 13:32:33 GMT </pubDate>
<link>http://www.apesphere.com/story/1139/2009/05/13/Ghana_Comms_professionals_call_for_CSR_framework</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1139/2009/05/13/Ghana_Comms_professionals_call_for_CSR_framework</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_1139.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>Communications professionals in Ghana have called on the government to implement a National Corporate Social Responsibility (CSR) Framework. ]]></description>
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<item>
<title><![CDATA[Elsevier published 7 fake medical journals over 5 years]]></title>
<pubDate>Thu, 07 May 2009 17:34:30 GMT </pubDate>
<link>http://www.apesphere.com/story/1120/2009/05/07/Elsevier_published_7_fake_medical_journals_over_5_years</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1120/2009/05/07/Elsevier_published_7_fake_medical_journals_over_5_years</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_1120.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>An update from The Scientist (free reg'n req'd) on the Merck/Elsevier story: there were six other fake journals issued on behalf of unnamed sponsor ]]></description>
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<item>
<title><![CDATA[Merck paid Elsevier to brand fake peer-reviewed journal]]></title>
<pubDate>Wed, 06 May 2009 07:33:58 GMT </pubDate>
<link>http://www.apesphere.com/story/1112/2009/05/06/Merck_paid_Elsevier_to_brand_fake_peer-reviewed_journal-1</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/1112/2009/05/06/Merck_paid_Elsevier_to_brand_fake_peer-reviewed_journal-1</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_1112.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>Merck paid medical publisher Elsevier to publish a few volumes of Merck-favored research with the appearance of a serious peer-reviewed journal. ]]></description>
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<item>
<title><![CDATA[Rosetta Stone turns tools of trade to philanthropic use]]></title>
<pubDate>Wed, 25 Mar 2009 14:45:12 GMT </pubDate>
<link>http://www.apesphere.com/story/846/2009/03/25/Rosetta_Stone_turns_tools_of_trade_to_philanthropic_use</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/846/2009/03/25/Rosetta_Stone_turns_tools_of_trade_to_philanthropic_use</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_846.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>The provider of language training services is using its proprietary language software to record the world's endangered languages. ]]></description>
</item>

<item>
<title><![CDATA[A lesson in respecting your customers]]></title>
<pubDate>Wed, 18 Mar 2009 12:38:13 GMT </pubDate>
<link>http://www.apesphere.com/story/758/2009/03/18/A_lesson_in_respecting_your_customers</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/758/2009/03/18/A_lesson_in_respecting_your_customers</guid>
<description><![CDATA[The Responsible Marketing Blog highlights an example by an Argentinian bank of responsible communication involving a transgendered person. ]]></description>
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<item>
<title><![CDATA[Coal industry: It depends what the meaning of &quot;is&quot;, is]]></title>
<pubDate>Thu, 05 Mar 2009 13:19:16 GMT </pubDate>
<link>http://www.apesphere.com/story/602/2009/03/05/Coal_industry_It_depends_what_the_meaning_of_is_is</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/602/2009/03/05/Coal_industry_It_depends_what_the_meaning_of_is_is</guid>
<description><![CDATA[It seems like a simple question, given the weight of scientific evidence that identifies fossil fuel as a major culprit in greenhouse gas omissions. ]]></description>
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<item>
<title><![CDATA[Consumers remain focused on environmental impacts]]></title>
<pubDate>Wed, 18 Feb 2009 08:24:30 GMT </pubDate>
<link>http://www.apesphere.com/story/457/2009/02/18/Consumers_remain_focused_on_environmental_impacts</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/457/2009/02/18/Consumers_remain_focused_on_environmental_impacts</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_457.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>A new survey by Cone consultancy found that consumers are now more concerned than before the crisis about the impact of products they buy. ]]></description>
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<item>
<title><![CDATA[Faith-based &quot;green&quot; investing?]]></title>
<pubDate>Tue, 10 Feb 2009 14:21:25 GMT </pubDate>
<link>http://www.apesphere.com/story/371/2009/02/10/Faith-based_green_investing</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/371/2009/02/10/Faith-based_green_investing</guid>
<description><![CDATA[Everyone has to do their part. ]]></description>
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<item>
<title><![CDATA[Coal industry's new campaign isn't &quot;Cool&quot;]]></title>
<pubDate>Sun, 18 Jan 2009 21:49:16 GMT </pubDate>
<link>http://www.apesphere.com/story/43/2009/01/18/Coal_industrys_new_campaign_isnt_Cool</link>
<dc:creator></dc:creator>
<category>Marketing &amp; Messaging</category>
<guid>http://www.apesphere.com/story/43/2009/01/18/Coal_industrys_new_campaign_isnt_Cool</guid>
<description><![CDATA[<a href="http://www.apesphere.com"><img align="left" border="0" src="http://www.apesphere.com/images/thumb/img_43.jpg"  style="margin-right:5px; margin-top:5px; width:69px; height:44px;" /></a>The Reality Coalition highlights the coal industry's new Cool Coal campaign: it's Joe Camel 2.0. ]]></description>
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