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Maximum Confusion about Maximum Profit

Posted by Julie Nelson to From a Recovering Economist on 05 Jun 2009 at 09:20 am
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I was at a conference last week on Conscious Capitalism, and once again I was stunned by the persistence, even among some people in such a generally well-informed group, of the belief that firms have to—simply have to—maximize profits. It's required by law.  It's the nature of the market economic system. Any corporate leader who doesn't try to squeeze out the last penny of profit, at whatever cost to society and the environment, will inevitably be fired, sued, or lead their company into a hostile takeover or bankruptcy.  Or so it's said. 

 

If you really believe this, of course, then phrases like "corporate social responsibility" and "business ethics" are oxymorons—that is, self-contradictory, like "jumbo shrimp" or "personal computer." (How personal can a computer be?) 

 

If you really believe this, then the only way to a better society is to trust that beneficent governments will transparently reflect the will of the people, and put up lots of rules around corporations to keep them in line.  (Hmmm…governments have done such a good job lately…Or might putting the whole job on them be a bit risky?)  Or you look to a corporation-free future of small worker-owned cooperatives. (And we get there from here…How? When?  Soon enough to head off climate change and the like?) And—here's the kicker—you tell corporate leaders that you never expected them to be responsible, anyway. You hand them an ethical free pass.

 

But is it really true that business leaders have no choice but to go after profit at all costs?  Let's look first at the legal question. 

 

It turns out that there is no legal requirement that firms maximize profit—that is,  maximize value for shareholders. Really.  None. If you look at the state codes that set the terms for incorporation, they don't mandate this.  The codes just vaguely state that the purpose of a business is to be a business. If you look at case law, you can see that the courts don't mandate it either. While people who want to spread the myth like to trumpet certain old court cases, it's very hard these days to get a manager or  director of a company found liable for a breach of duty.  All they have to do is show they had a reasonable business purpose for their actions. And the courts  generally interpret such purposes broadly, to include long-term factors and the interests of employees, suppliers, other groups, and the larger community. If you don't believe me, check the legal scholarship listed at the end of this blog entry. ("Shareholder primacy" is legalese for the doctrine that leaders must always put the interests of corporate shareholders first.)

 

So if maximizing returns to shareholders is not mandated by law, where does the idea that firms have to single-mindedly maximize profits come from? I'll get into that in a later posting.  (Hint: I'm a member of the economics profession, and we'll take little trip behind the curtain of that particular Land of Oz.)

 

For more information:

 

Smith, G. (1998). The Shareholder Primacy Norm. The Journal of Corporate Law.

 

Stout, Lynn A. (2005). New Thinking On ‘Shareholder Primacy’.  University of California at Los Angeles School of Law.

 

Talley, Eric. (2001)  On the Demise Of Shareholder Primacy.  University of Southern California Law School.

Julie Nelson is the author of Economics for Humans
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benjaminxjackson
on 25 Feb 2010
This is an interesting post. Can you address the concept of fiduciary responsibility in a future post? This is the "law" that I have heard executives invoke in terms of being required to maximize profits -- even if that means a sale of the company. It seems to me that a market can maximize any value it chooses, whether that is cash, employment, environmental stewardship, or what have you. Cash just seems to be the nost common thing chosen lately.
jnelson
on 17 Jun 2009
Well, no, I don't know that "Competition means everybody trying to maximize long-term profits." It may be shocking but the fact remains: It just ain't so.
What is appearing in this discussion is what is called a "fallacy of misplaced concreteness."  That is, we human beings come up with a concept like "competition" and then expect the messy world to be a more or less good approximation to our pure concept. Actually, the world is the substantive entity, and our concepts are the messy approximations.  
But so much for the philosophy lesson. Think about actual cases like, say, GM. Its "long-term profits" have been long-term losses for a number of years now, and its value to shareholders is now zip. It would have created more value for its shareholders (that is, lost less of their money) had it dissolved and sold off its assets years ago. But things besides profit also motivate directors and managers.  Pride and hope are often among them: Just trying to keep the company going and employment up, while desperately hoping for a turnaround, was probably the goal in recent years.
And my pointing out that firms are not, by law, ordained to maximize profits doesn't mean that I believe they are all practicing social responsibility. Sacking the shareholders for personal gain is also a departure from profit maximization, with examples too numerous to count!  (Think Enron for starters.) Directors and managers don't directly get "long-term profits," remember. They are paid in salaries, bonuses, perks, and prestige that are often more directly connected to short-term profits, or the even to the mere illusion of short term profits. 
So what is it that "firms" want to "win" when they compete? The answer is, in fact, very unclear. Some executives might try to steer their organizations towards long term profits, others towards short term profits, others towards their own bonuses, others towards expansion for expansion's sake, others towards just keeping the business going, others towards building a reputation for innovation, and others towards being responsible corporate citizens. Or some combination. And no matter where the leaders try to steer the firm, the actions of others inside the business may push in other directions. Public policy and citizen action can certainly help encourage responsibility--but we shouldn't overlook the will and conscience of corporate leaders, employees, and whistleblowers, either.
I'll put some references to literature about what corporate leaders themselves actually think their duties are, in a later post.
Thanks for the discussion!
engelen
on 12 Jun 2009
mlg, thank you for continuing my metaphor!
Yes, athletes' behaviour is (one hopes) governed by enlightened self-interest, which obviously looks at the long term and at what other athletes do.
I agree with most of what you say - but I don't think that companies are working toward environmental consciousness "because their leaders believe it in the public's best interest". They do so because leaders believe it's in their companies' best interest.
Companies' best interest and the public's best interest often coincide. The trick is to create a situation where this is the case.
In a situation where they diverge, though, it makes little sense to ask company leaders to do what's in the public's best interest rather than in their companies' - unless, of course, you can force them. Which is where law and regulations come in. Or concerted action by other stakeholders, e.g. customers.
mlg
on 10 Jun 2009
I like the analogy to runners, but even runners and other athletes self-regulate for the greater good of the sport.  For example, they will choose not to take performance-enhancing drugs, perhaps because they are illegal, but also for other reasons.  Athletes who use performance-enhancing drugs are viewed as cheaters by fans. In addition, performance-enhancing drugs are physically harmful to individual athletes and their widespread use could raise could raise the performance bar high enough that everyone involved in a sport must use them to stay competitive.  In a sense, that may already have happened in the corporate world.  Now, many companies are taking steps toward environmental consciousness (or at least the appearance thereof) in part because it's trendy but also in part because their leaders believe it in the public's best interest.
engelen
on 09 Jun 2009
"It turns out that there is no legal requirement that firms maximize profit". Oh well ... Obviously, not everything which rules behaviour needs to be required by law. Managers' profit-maximising behaviour may well be ruled by something much stronger than the law.

Expecting companies not to seek maximum long-term profits makes about as much sense as expecting athletes - say, long-distance runners - not to try to win. A long-distance runner will opt for a long-term strategy: She will not try by all means to be first right after the start because this would reduce her chances of winning "in the long run". She will also be careful not to ruin the track, e.g. by wearing extra-long spikes. All the runners will try to win, though. This is the nature of competition. Would-be participants with other priorities needn't enter the race in the first place: There would just be no point.

Of course, if all participants and all stakeholders agreed on taking it easy it would be more comfortable for everybody (and better for the track as well). Only, they would have to use a different method of deciding who wins. Competition means everybody trying to maximise long-term profits. You can't have one without the other. And yes, competition *is* "the nature of the market economic system".

But I'm stating the obvious. Of course Julie Nelson knows all this just as well as I do, which in my view makes her article somewhat disingenuous. Still I'm looking forward to her promised later posting.
apesphere
on 05 Jun 2009
A fabulous first post Julie; a really refreshing counter to the dominant cultural narrative. I'm really looking forward to hearing the other shoe drop: an economist's eye view on the merits or demerits of profit maximization. Keep up the great work.